Existing Models Need to Change in Order to Build Trust and Drive User Adoption of Data-Driven Experiences.

The No Privacy Model

Defined by, totally controlled and regulated by a single entity, with low or no transparency.

The Unregulated Privacy Model

Defined by the open market, best idea wins, broadly unregulated, with poor transparency.

Easier to implement and control the data, as it is centralised.

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Data is used without restriction or oversight, poor value exchange between services and customers, breaking down trust in institutions, and each other.

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Inherently insecure, and prone to data hacks, as it is centralised.

Drives rapid innovation, driven by profitability, and market demand.

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Multiple standards, abuse of data, fragmented ecosystem - eroding trust and restricting user adoption of new services that require a lot of personal data, such as personalisation and face recognition.

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Less secure, and prone to data hacks, as data is centralised.

A BEACON OF WHAT IT IS TO BE A CONSUMER IN A FUTURE SOCIETY

THE TRUST3.0 PRIVACY FIRST MODEL

Built on the principles of an open and transparent Internet, and a privacy and trust based framework, utilising decentralized data ownership and sovereign identity, to unlock a cognitive-enabled experience economy.


Drives rapid innovation, driven by universal and open standards and market demand, based on a fair and equitable value exchange.

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Ability to leverage big data, AI, computer vision, and sensors, while building trust by giving control back to citizens on how their data is used, when it used, and who it is used by.

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Reduces risks of data leaks, as data is more secure, and highly distributed, and therefore much harder to hack at scale.

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Harder to implement, as it requires a complex and robust framework to be implemented in order to ensure that data is handled and shared correctly.